Emma Stringer – Owner of BECWS (Emma’s) Bakery
Emma Stringer is the proud owner of BECWS (Emma’s) Bakery, based in North Wales. A mum and part-time school teacher, Emma has transformed her passion for baking into a successful cake business, proving that dedication, creativity, and a clear vision can turn a dream into reality.
Balancing motherhood and teaching, Emma faced the challenge of building a business in a remote location, where attracting customers wasn’t always easy. But rather than waiting for opportunities to come to her, she took the initiative to reach her customers directly, delivering high-quality cakes across her community and beyond.
Her approach combines practical strategy, ambition, and a love for her craft, allowing her to steadily grow her client base despite the challenges of location and limited time. Emma has set ambitious but achievable goals and has already achieved remarkable success, with a reputation for beautifully crafted cakes and exceptional customer service.
Now, Emma is looking to take the next step by securing commercial premises, enabling her to expand her offerings and grow her business further. Her story demonstrates that even in lean times, it is possible to succeed by following your passion, setting goals, and taking decisive action.
Emma’s journey is inspiring for anyone looking to turn a hobby into a professional business. Through BECWS (Emma’s) Bakery, she shows that with creativity, perseverance, and smart planning, you can build a thriving business, achieve your dreams, and enjoy the rewards of doing what you love—just like she has.
Chef Benny Rivera 
Miriam Pearson 
Melanie Underwood Head of Cake International Shows 
