Branding with Chef Nicholas Lodge

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with Nicholas Lodge
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1. Branding with Chef Nicholas Lodge

We are delighted that chef Nichola Lodge has kindly agreed to take this lesson. He is undoubtably the master of branding in the cake industry and his wealth of experience is second to none.

Branding your cake business helps you to attract the correct customers to make your business a success. Be prepared to have your mind opened in a way that you will never look back from on your cake business journey.

Supporting Notes (click title to download)

  1. Self Branding Logo

Self-Branding, Business Branding, Brand Color, Logo, Endorsements and Sponsorship

NOTE: Images referred to in the download notes are shown on the video.

  1. Endorsements and Ambassadorships

Endorsements/ Ambassador and Affiliate Programs

  1. Homework

Create your brand concept
Overall Look and feel
Sponsorship / endorsement / affiliate partner
Companies you would like to possibly work with and represent their brand in some capacity.

  1. Business Journey

An inspiring 42 year journey in the cake world by the inspirational chef Nichola Lodge.

Check out more from chef Nicholas Lodge at:

Facebook / YouTube / Instagram chef Nicholas lodge

Extra Learning

What is Branding – 4 Minute Crash Course – YouTube

Simplicity – The key to Building a Successful Brand– YouTube

Steve Jobs – The secrets of Branding– YouTube

Brand, Branding & Brand Identity– What’s the Difference – YouTube

Branding is crucial to ensure that you are attracting the right customers.

Chef Nicholas Lodge has had a lot of experience within the cake industry when it comes to creating a brand. He has also re-branded and created cub-brands, so who better to take this lesson than the man himself! Those in the industry always associate his particular shade of lime green with him, making it very easy for him to stand out in the crowd, which is essentially the outcome of successful brands. But green is not his favourite colours, learn more in this lesson!

For more tutorials on how to make profits from your cake making visit Cakeflix

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Nicholas Lodge

Nicholas Lodge

Chef Nicholas Lodge is a pastry chef, master cake artist, author and instructor. He is the co-owner of the Atlanta-based International Sugar Art Collection, a retail gallery and school teaching all levels of cake decorating and sugar arts. He is best known for creating botanically correct gum paste flowers. Check out more on one of the industry's leading artists at:
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