Writing for the web - Getting Started - Cake Business Tutorial

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Writing for the web – Getting Started
with Louise Boyd
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1. Writing for the web - Getting Started

Content is crucial for successful SEO.

However, it’s the quality rather than the quantity that makes the difference. Louise Boyd, who is a professional web writer, takes you through the 3 key components you need to consider when creating good quality content.

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Louise Boyd

Louise Boyd

Louise is Transparent Digital's content strategist and has worked in digital marketing for over 7 years. She's worked on web content, blogging, email marketing and social media campaigns for some of the biggest brands in the world, including Bupa, Boots, British Airways and Forestry Commission. She writes most of the blog content for Paul Bradford Sugarcraft School and is starting to convince herself she might actually try her hand at cake decorating...
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