Join now to access all Pro tutorials Watch Now Join Free For 7 Days Already a member? Login Build it they will come with David Brice HD Lessons: 1 Lesson Details Now Playing 03:52 1. Build it they will come I am sure we have all been guilty of feeling like we have a great product and assuming that everyone else will agree and flood us with orders. Unfortunately it’s not as simple as that. As it happens there are many others who think likewise and we have to figure out a way to rise above the crowd and entice our customers. We have to work hard to draw business and that is a skill in itself. Course Overview For helpful business downloads, details of our monthly Live Q&A and Pro Member discounts see PRO BENEFITS The Tutor David Brice David Brice is the lead business tutor with Paul Bradford Sugarcraft School, which won the Best Learning Experience at the 2016 Cake Masters awards. David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government. His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in. David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2015 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials. Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.