Conversion rate optimisation – Call to action best practice

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Conversion rate optimisation – Call to action best practice

with Mark Boyd
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1. Conversion rate optimisation - Call to action best practice

Mark offers some fantastic tips for making your call to actions (CTAs) as clear and attractive as possible. A call to action is simply a prompt for a visitor of your site to perform a desired action, such as filling in an enquiry form for example. Mark shares the most effective ways to do this and uses some of our Pro members’ sites as examples.

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Mark Boyd

Mark Boyd

Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).