Join NOW to access 1554 courses Watch Now 7 Day FREE Trial! Already a member? Login Conversion rate optimisation – Improving functionality with Mark Boyd HD Lessons: 1 Lesson Details Now Playing 13:40 1. Conversion rate optimisation - Improving functionality In this lesson, Mark focuses on making your enquiry forms as effective as possible, with the aim of making sure they click on it as well as finish filling it in. You’d be surprised at how easily people can be put off, and simple little changes to your forms might just turn a website visitor into a paying customer. Course Overview For helpful business downloads, details of our monthly Live Q&A and Pro Member discounts see PRO BENEFITS The Tutor Mark Boyd Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).