Conversion rate optimisation - Social proof - Cake Business Tutorial

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Conversion rate optimisation – Social proof
with Mark Boyd
HD Lessons: 1
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06:47

1. Conversion rate optimisation - Social proof

In the same vein as shouting about your wins, you must also boast about your social media presence. If you have a large following on Facebook, Twitter and Instagram, would anyone know that when they visit your site? If not, why not? Boast about it and show people just how popular you are. There are different ways you can do this and Mark talks us through the different methods.

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Mark Boyd

Mark Boyd

Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).