Join NOW to access 1552 courses Watch Now 7 Day FREE Trial! Already a member? Login Conversion rate optimisation – Testimonials and reviews with Mark Boyd HD Lessons: 1 Lesson Details Now Playing 03:31 1. Conversion rate optimisation - Testimonials and reviews In this lesson, Mark highlights the importance of customer reviews, and how they can build a certain trust and reputation when people visit your site. In this day and age, reviews mean everything and we all use them to help us decide on hotels, restaurants, products etc. It’s no different for the cake industry, so we need to follow suit. Course Overview For helpful business downloads, details of our monthly Live Q&A and Pro Member discounts see PRO BENEFITS The Tutor Mark Boyd Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).