Email Marketing - Improve your open and click rates - Cake Business Tutorial

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EMail Marketing – Improve your open and click rates
with Mark Boyd
HD Lessons: 1
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08:44

1. EMail Marketing - Improve your open and click rates

OK, so we’ve built this fantastic email list and we’re clear on what content we’re sending out. All of that hard work is going to be a bit of a waste if no one is reading your emails. Open rates are therefore hugely important. An open rate is simply the percentage of people who receive an email that go on to open it. Mark now shows us simple steps we can take to improve them.

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Mark Boyd

Mark Boyd

Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).