How to deal with complaints

Join now to access all Pro tutorials

Watch Now
Join Free For 7 Days

How to deal with complaints

with David Brice
HD Lessons: 1
Now Playing
14:06

1. How to deal with complaints

It’s a tremendously proud moment when we see our creativity appreciated. Unfortunately this can’t always be the case and you will have occasions where you are having to deal unhappy customers. As difficult as it may be the key is not to take it personally and be as empathetic as possible. Put yourselves in your customers shoes and within reason do everything you possibly can to turn it around into a positive result. Working on your listening skills is key and David share some fantastic tips on how to deal with angry customers as well as how to turn them into loyal customers. Remember that your customers are the ones who are funding your dream job and so deserve the very best.

For helpful business downloads, details of our monthly Live Q&A and Pro Member discounts see PRO BENEFITS

David Brice

David Brice

David Brice is the lead business tutor with Paul Bradford Sugarcraft School, which won the Best Learning Experience at the 2016 Cake Masters awards.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2015 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.