Cake business course: How to display your brand

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Cake business course: How to display your brand
with David Brice
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15:10

1. How to display your brand

In this lesson David goes into the practical aspects of getting your brand out there and making it known and recognisable.  There are many different ways to display your brand and the way in which you do so will vary according to your target audience. There is much to think about but this is a very exciting topic as getting it right can greatly improve your exposure and in turn boost your sales.

The practical aspects of getting your brand out there and making it known and recognisable are so important for any cake business owner.  There are many different ways to display your brand and the way in which you do so will vary according to your target audience. This lesson covers how to do it correctly!

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David Brice

David Brice

David Brice is the lead business tutor with CakeFlix, which has won Cake Masters awards Best Learning Experience in 2014, 2016, 2017, 2018 & 2019.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2005 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.
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