Knowing your numbers - Part 1 - Pricing your cake tutorial

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Knowing your numbers – Part 1
with Martin Robertson
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1. Knowing your numbers - Part 1

In this lesson Martin tells us the numbers that we need to know and how to use those numbers to grow your business. He reveals the number one fear of business owners and then goes onto explain how you can avoid it. There are some things that can be confusing like the difference between gross and net profit and what they really mean…all is revealed here. You will learn how to calculate your hourly rate as well as how to increase your profit by 95% with three simple steps! All of this and much more is covered in this lesson.

Knowing your numbers is one of the most important aspects of running any cake business. Knowing how much is coming in and your overheads is vital for any successful professional cake decorator and in this short tutorial we cover the difference between gross and net profit and how you can help your business grow!

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Martin Robertson

Martin Robertson

Martin qualified as a Chartered Accountant in 1990 before taking the big decision to go self-employed in 1996. For many years Martin was the traditional accountant offering compliance services and little in the way of business advice. By 2010 Martin was worn down by self-employment and decided that his business life had to change, so that it was working for him, rather than him working for it! Martin went through a period of significant personal development, and a by-product of this was his book  “Your 60 minute business transformation” which details his business story, stories of some of the mistakes, what he learnt from them and suggestions so that the reader does not make the same mistakes.   After writing the book Martin realised that there must be many business owners who had made the same mistakes as he had, and that many probably found it difficult to get help; as a result he set up We Are Business Transformers Ltd with his wife Susanne Harrison. You can find out more about Martin by visiting   Now, Martin is one of the most innovative, customer focused accountants, passionate that business owners know their business numbers. For Martin knowing where your business is going is one of the most important factors for any successful business.
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