Join NOW to access 1554 courses Watch Now 7 Day FREE Trial! Already a member? Login Link building – What makes a good link with Mark Boyd HD Lessons: 1 Lesson Details Now Playing 06:22 1. Link building - What makes a good link We now know what a link is but there is such a thing as a bad link. So, what makes a good link? Mark explains all as well as shares some brilliant free tools you can use to help monitor just how well your links are doing. Moz’s Open Site Explorer SEO Weather Free bulk checker Course Overview For helpful business downloads, details of our monthly Live Q&A and Pro Member discounts see PRO BENEFITS The Tutor Mark Boyd Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).