Join NOW to access 1229 courses Watch Now Join Free For 7 Days Already a member? Login Link building – What not to do with Mark Boyd HD Lessons: 1 Lesson Details Now Playing 05:36 1. Link building - What not to do We have been learning a lot about what we can do to improve our online presence but of course there are things we most certainly must not do. Things that could actually end up with you being penalised by google and causing you a lot of trouble. Backlinco Course Overview For helpful business downloads, details of our monthly Live Q&A and Pro Member discounts see PRO BENEFITS The Tutor Mark Boyd Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).