Selling with confidence

Overview

with David Brice
HD Lessons: 2

1. Selling with confidence - Part 1

In this lesson, David explains not only what confidence is but also where it comes from and how to further develop it. Better still he shares some great tips and how to conduct yourself in a confident manner that gives the illusion of confidence which in turn produces in confidence.

David then looks at the things that cause us to lack confidence such as fear of failure and gives great advice on how to change your mindset to combat the negative side of such thoughts.

2. Selling with confidence - Part 2

David starts us off by looking at what brings about sales confidence and we learn that the key component is knowledge…but knowledge in what? Watch and find out how you can arm yourself with all the right knowledge to help you grow in confidence. Then it’s onto some great advice on running a wedding consultation as well as looking at a detailed pricing grid which was used when they ran their own cake shop.

David goes on to use our very own Paul as an example of someone who overcame many fears and personal issues to succeed in business as well as other areas. Paul wasn’t always confident but went onto great things. In this lesson, we learn how.

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David Brice

David Brice

David Brice is the lead business tutor with Paul Bradford Sugarcraft School, which won the Best Learning Experience at the 2016 Cake Masters awards.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2015 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.

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