What's your dream? - long term goals for your cake business - Cake Business Tutorial

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What’s your dream? – long term goals for your cake business
with David Brice
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1. What's your dream?

Above anything else you need to be absolutely clear on what it is you are setting out to achieve. Here we will go inside and identify what a successful cake decorating business is for you.



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Every business needs an entrepreneur to dream. Your dream forms your plan which then forms your day to day tasks. If you know where you are going then you have a far better chance of getting there. This tutorial advises you how to set a long-term goal for your cake business and achieve your dreams!

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David Brice

David Brice

David Brice is the lead business tutor with CakeFlix, which has won Cake Masters awards Best Learning Experience in 2014, 2016, 2017, 2018 & 2019.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2005 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.
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