Cake business course – Knowing your business goals and numbers

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Cake business course – Knowing your business goals and numbers

with David Brice
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1. Knowing your business goals and numbers

Pricing remains the single most contentious issue for cake decorators going Pro.

We know it can be daunting when you start out and often you’ll ask others “what do you think I should charge?” then show them a cake and await their guidance, which will have a huge influence on what you eventually quote or charge.  

Before we start making any sense of what you should be charging first of all you need to know:

  • What’s your business dream?
  • What goals and timelines have you put in place to achieve that dream?
  • Do know your breakeven point?
  • What income do you need to take from the business to live?
  • What are your ingredient costs?
  • What are your overheads i.e. insurance, electricity etc?

Knowing your business goals and numbers is so important when starting or running your own cake business. Pricing remains the single most contentious issue for cake decorators going Pro. In this lesson, we look at how to achieve your goals whilst managing your numbers.

For more tutorials to help grow your cake business visit Cakeflix

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David Brice

David Brice

David Brice is the lead business tutor with Paul Bradford Sugarcraft School, which won the Best Learning Experience at the 2016 Cake Masters awards.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2015 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.

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