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1. Pricing your cakes
Pricing your cakes to make a profit is probably the most important decision you will make and will certainly determine whether your business is a success or fails.
In this lesson, David explains a very quick way to work out your pricing. There’s a lot more to it, but here you will learn the important things to consider.
This is just one of over 100 cake business lessons included in our Pro Membership package where everything you need to know about setting up and running a successful cake business is included. There are downloads giving examples of pricing charts, order forms and expert marketing advice both for online and offline activities. Have a look at what’s on offer at our Pro Members page.
David and Paul started in 2002 and had 7 cake outlets with a turnover in excess of £1m. It wasn’t all plain sailing and you’ll learn from their experiences, as well as professional content writers, digital marketers and a chartered accountant to cover of the financial side of things.
As well as all the tuition and support within the website we also have a private Facebook Group for our Pro members where they share their experiences and really help and support one another.
Running a business can be a lonely existence so why not join in our support network and give yourself and your cake business guidance and support when it’s needed. With a money back guarantee you have nothing to lose!
Learn How to Price Your Cakes Confidently and Build a Sustainable Business
Knowing how to charge properly for your work is one of the most important skills any cake decorator can develop. Many decorators start their journey with enthusiasm and creativity, but uncertainty around pricing often leads to undercharging, loss of confidence, and eventually stepping away from something they once enjoyed. This Free Cake Pricing Tutorial is designed to help you understand the fundamentals of setting prices that support both your time and your business goals.
Running a cake decorating business can be incredibly rewarding, but it requires careful planning to ensure your passion becomes profitable. In this tutorial, David explains the key factors that influence pricing decisions, helping you understand the real costs involved in producing cakes. From ingredients and materials to time and overheads, every element plays a role in determining how much you should charge.
You’ll also gain valuable insight into how correct pricing supports long-term success. Charging too little may seem like a way to attract customers at first, but it often results in financial pressure and burnout. Learning to calculate accurate margins gives you the confidence to price your cakes fairly while ensuring your efforts are properly rewarded.
In this tutorial, you will learn how to:
- 💷 Understand the true cost of making cakes
- 📊 Calculate realistic profit margins
- ⏱️ Factor in your time and skill level
- 📦 Include materials and overhead costs correctly
- 📈 Build pricing confidence from the beginning
- 💡 Avoid common pricing mistakes that lead to losses
By working through this Free Cake Pricing Tutorial, you’ll gain clarity around your numbers and feel more confident charging appropriately for your work. Learning how to price correctly from the start helps protect your business, strengthen your confidence, and support long-term success in cake decorating.
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Inspired and looking to start or grow your cake business? Why not check out our huge Business Tutorial library and learning paths.
David Brice
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Thanks so much for this brief but very clear lesson!
Necesito que se traduzca a español todas las lecciones
Desafortunadamente lo intentamos pero no funcionó. lo siento.
Thanks so much for a great video on pricing! Where can I find the pricing band template please?
I’ve added our Wedding Cake pricing guide using the Bands as a Template on the course now.
For speed, you can quickly download here ….
https://www.cakeflix.com/wp-content/uploads/2014/05/Pricing-Chart-wedding.jpg
Yes thank you so much for your wonder video. I’m ready to expand cakes to my dog treat business and this will really.
Hi David
This tutorial is so helpful any chance you have an updated version of this pricing as i don’t think it reflects the increase in costs for 2023 or is this up to date
Thanks I really appreciate all the help yourself and Paul have to offer you both have loads to offer
I totally understand that the cost of living increase has had a significant impact on ingredient and fuel costs. However, the pricing principles remain the same and in order to retain the required profit levels, the price you charge needs to go up accordingly. I ran a Pricing Your Cakes session as part of Business Boot Camp last week (19th Jan 23). This addresses the increased costs and how to raise your prices and this week was about creating the brand to match the higher prices. You can view this and all the other up to date lessons via the Boot Camp Group (which will soon be added to the Business Tutorials section on the website)… https://www.cakeflix.com/cakeflix-business-boot-camp/