Business Boot Camp Week 5 of 8

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Take photos to match your brand
with David Brice
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1. Take photos to match your brand

We all spend so long making our amazing cakes, yet don’t spend much time or training at all to show them off with great photos.

This lesson is about using equipment you have and perhaps a small investment, which will improve your photos ten fold.

Images are crucial part of your marketing and branding status. You won’t get away with charging the prices you need to charge with poor photography. To the customer it looks like you just can’t be bothered!

In this lesson David will take you through:

  • The 5 key components to a good photograph
  • Basic camera settings you need to know
  • Basic photo editing software
  • File sizing
  • More detailed photo editing for those looking to go further
David Brice

David Brice

David Brice is the lead business tutor with CakeFlix, which has won Cake Masters awards Best Learning Experience in 2014, 2016, 2017, 2018 & 2019.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2005 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.
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