1. Marketing
Business Boot Camp Week 5 of 8
Now that you have clear goals, a positive mindset and a direction for your pricing structure, an idea of your brand, it is now time to go out and find the right customers.
Marketing is about perseverance, not giving up, determination, trial and error and a lot of learning. Too many give up after trying something once, but how well or how hard did they try? In this lesson David challenges the mindset and offers several routes to find new customers who will pay the going rate for a hand crafted cake. David has a lot of experience in both online and offline marketing and provides insights as to what works and what doesn’t.
Homework
Create 3-5 SMART Marketing Objectives to be achieved within 3 Months
Extra Learning
Elevator pitch examples – Blog
Everything you (probably) don’t know about Marketing – Seth Godin – YouTube
The power of words Short YouTube Video
![David Brice](https://www.cakeflix.com/wp-content/uploads/2016/06/David-Profile-Pic-446x450.jpg)