Week 6 - Wedding Fayres and Consultations + SWOT Analysis - Cake Business Tutorial

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Week 6 – Wedding Fayres and Consultations + SWOT Analysis
with David Brice
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1. Week 6 - Wedding Fayres and Consultations + SWOT Analysis

Business Boot Camp Week 6 of 8

A crucial part of most cake business marketing strategies is to attend wedding fayres and host wedding consultations.

In this lesson David outlines the key learnings from hosting over 50 wedding fayre stands. He also has the wisdom of Paul’s experience in hosting over 100 wedding fayres and over 3,000 wedding consultations.

In this lesson David also talks about the important of SWOT Analysis. This is to examine the key strengths, weaknesses, opportunities and threats to the business.

COURSE NOTES – note they are David’s rough speaking notes


  • Carry out SWOT analysis on your business
  • What are your 3 top USPs 


David Brice

David Brice

David Brice is the lead business tutor with CakeFlix, which has won Cake Masters awards Best Learning Experience in 2014, 2016, 2017, 2018 & 2019.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2005 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.
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