What is SEO and why is it important - Cake Business Tutorial

1. What is SEO and why is it important

In this lesson Mark not only explains what SEO is and it’s importance but goes on to explain how google’s ranking process works as well as what a link is. Sometimes we can assume everyone knows what a link is and so Mark goes a step further to explain what is behind the link..HTML Code.

On Page Factors

2. Link building - What makes a good link

We now know what a link is but there is such a thing as a bad link. So, what makes a good link? Mark explains all as well as shares some brilliant free tools you can use to help monitor just how well your links are doing.

Moz’s Open Site Explorer

SEO Weather Free bulk checker

3. Tactics to use when link building

NOTE: Ignore reference to DMOZ registration as this is no longer relevant.

4. Link building - What not to do

We have been learning a lot about what we can do to improve our online presence but of course there are things we most certainly must not do. Things that could actually end up with you being penalised by google and causing you a lot of trouble.


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Mark Boyd

Mark Boyd

Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).


  1. traceyf

    Hello Mark,
    Can you please tell me where the link is? I only know the basic, I’m trying to teach myself. I’m finding the business tutorials very helpful.
    Tracey xx


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