Writing for the web - Best Practice - Cake Business Tutorial

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Writing for the web – Best Practice
with Louise Boyd
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1. Writing for the web - Best Practice

Written content for the web is very important for good SEO. Louise Boyd, who is a professional web writer, points out the good and bad practice to ensure that your content works for you.

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Louise Boyd

Louise Boyd

Louise is Transparent Digital's content strategist and has worked in digital marketing for over 7 years. She's worked on web content, blogging, email marketing and social media campaigns for some of the biggest brands in the world, including Bupa, Boots, British Airways and Forestry Commission. She writes most of the blog content for Paul Bradford Sugarcraft School and is starting to convince herself she might actually try her hand at cake decorating...