While you may be an expert on frosting, batter, buttercream, and more, the marketing side of the business may leave you scratching your chef’s hat. That’s nothing to worry about, as everyone has to start from somewhere.
Marketing a cake business is just like marketing any other business, just much, much sweeter. It doesn’t matter if you’re in the wedding cake business or you’re opening up your own cake shop, the following tips are sure to help launch your business out of the kitchen and onto the plates of potential consumers.
Effectively Brand Your Business
Even though there are plenty of search engines out in the wild, the granddaddy of them all is Google. Let’s take a look at what Google users will see before they come to our website, Cakeflix.
Pretty standard, right? We have the website name, the header, a few links to various parts of the site, and even a link to the YouTube channel.
Let’s look at the header first.
Cakeflix: How to Make Cake at Home
Immediately, the header has told the consumer what Cakeflix is. But will these instructions be through books? Will someone come to my house and teach me?
Look at the meta description, the small piece of text under the header, which says:
“Browse hundreds of award-winning online cake decorating courses…”
Right there, it’s told us all the information we need to know. You’re going to be learning how to make cake at home with online courses. Neat!
Not only have the web results told any internet viewer what’s going on, but more importantly it’s told the search engine.
If you own a business in 2019 and don’t have a website, what are you doing? Having a website is an effective part of your marketing and branding, as well as an easy way to reach out to consumers.
Making a website may sound intimidating, but the reality is that it’s quite easy. The biggest step for you is thinking of an effective domain name that follows the idea listed above. You’re going to want people to easily find your website and see what services you offer.
Practicing Good SEO
SEO, or search engine optimization is what digital marketers use to push their business up the rankings on search engines. Going over every SEO tip and trick would take hours and hours, but let’s run through a few quick pointers.
If you’re opening up a cake shop in Washington D.C., what words and phrases do you think would be important in describing your business? While you could sit down and write a list, you can use a free Google tool: Google Keyword Planner.
This tool will help you find the keywords that are relevant to your business. It will also give you rankings on word strengths and even help you lay out a plan.
Solid SEO can also be extended to content and even images. It’s highly recommended that you find an online course of some kind in order to give you a beginner’s guide.
Another Free Tool From Google
Even though Google may be one of the reasons privacy is dying, it does have a handful of fantastic free tools and services. One of these is Google My Business. This lets you claim or register your business with Google, pushing it up the ranks in local searches.
From there, you can post hours, link to a website, provide contact information and much more.
It’s worth noting that some businesses make the mistake of using the GMB page as their own webpage. Consider your GMB like a digital business card or small tasting instead of the whole cake.
Having an Effective Store
With e-commerce sales having passed the $4.5 trillion dollar mark last year, it’s safe to say that e-commerce is becoming a giant in its own right. Companies like Amazon have certainly changed the game.
With a cake business, it’s important you have an online store so consumers can order a cake easily and quickly. It’s vital to streamline the online shopping process as much as possible, making it navigable and appealing.
When making your store, the last thing you want is for it to be confusing or difficult to handle. Make it so your tech-illiterate grandmother could order a cake in the blink of an eye.
Even though most people have a computer or laptop, more and more people are using their phones to do just about anything. One of the biggest steps to promoting your business is to make your website and features all mobile friendly.
No one is going to want to navigate a web page by zooming in and moving their fingers around until they find what they want. Things that are difficult in this day and age simply get left behind, and you want people to stay and see what your business can do for them.
CakeFlix Pro Membership
CakeFlix Pro Members can enjoy over 100 lessons on how to set-up and run a profitable cake business. Without a doubt, one of the most crucial ingredients in making profit is to get your marketing and pricing at the right levels to attract enough customers paying the right prices. That way you will ensure profit and be on your way to achieving your cake ambitions.