Train the Trainer – delivered online

Interested in becoming a Cake Decorating tutor?

Already teaching, but need to learn how to use the new technologies?

Want to teach your classes via online platforms?

Want to attract more learners onto your in-person classes?

Want to teach to thousands via CakeFlix TV?

Train the Trainer – delivered online – with Paul Bradford and David Brice will do all that and more!

Find out how David changed his career from senior civil servant to become a successful tutor in the cake industry!

Book Now

  • Book Now – is a £100 payment to sit the initial assessment interview. This will be fully refunded if you are not successful.  David will be in touch within 24 hours of payment to arrange a suitable time and date
  • Total Price:£995.00 – Note that this course is run through Paul Bradford Training

  • Payment plans available on request to CakeFlix members Contact us for Details

About the Course

Paul Bradford

Paul Bradford has come from a shy, quiet lad to someone who has taught thousands or millions if you include his online channels. He has made cakes for the Queen, Prince Charles and Prince Albert of Monaco, but has now focussed on delivering the highest levels of training. David Brice’s expertise is in business coaching and technology. So this course brings both their areas of expertise together in one complete package.

Through online learning and private 1 to 1 coaching with Paul & David, this is an excellent platform to launch your cake decorating classes.  A schedule will be agreed to work around your commitments, but the course must be completed within 3 months of purchase.

You will be guided every step of the way and receive help and advice from training and coaching professionals. By the end of the course you will be live on CakeFlix TV, which is an excellent platform to get your name out there to thousands of potential customers.  CakeFlix TV is streamed to large audiences via Facebook (215k),  Youtube (52k subscribers) and via our Apps to all the main streaming channels.  But don’t worry, you will be taught how to manage stress and overcome any fear of public speaking to ensure that you have all the qualities needed to be a successful cake decorating tutor. David has worked to help develop and coach small businesses since 2008 and has been part of the Business Gateway and Prince’s Scottish Youth Business Trust business coaching teams. 

Key Learning

  • How to communicate clearly and effectively when demonstratingPaul Bardford at Cake International
  • Key tasks required to ensure that your course runs smoothly
  • Controlling awkward situations
  • How to manage your time
  • Ensuring that your students have a great experience
  • How to get your first 8 students
  • How to teach your classes online
  • How to maximise your audience reach
  • How to grow your online presence
  • 1 to 1 coaching with Paul Bradford to Design your cakes for teaching
  • 1 to 1 coaching with David Brice to create an exciting and engaging business plan


  • Internet connection suitable for live broadcasting on Facebook
  • Camera, microphone, lighting and camera stand


Online video learning

  • Introduction to the business planDavid Profile pic
  • Teaching through technology
  • Managing stress and fear of public speaking
  • Key factors required to run a successful course
  • Marketing Online – Tried and tested techniques
  • Marketing Offline – This stuff really works!
  • Learn from Paul’s teaching experiences
  • DISC – Personality profiling 

Private 1 to 1 Coaching 

  • Coaching to ensure that all aspects of the training lessons have been understood with David
  • Business plan first draft review with David 
  • Designing your cakes to teach with Paul
  • Business coaching to finalise the plan with David

Learner Demos with Feedback 

  • Learner hosts a 10-15 min cake demo with feedback
  • Learner hosts a  second 10-15 min demo with feedback
  • Learner hosts a Facebook Live to Private Group with feedback
  • Learner hosts a Facebook Live to CakeFlix Pro Group with feedback
  • Go Live on CakeFlix TV 


  • Paul Bradford
  • David Brice NLP Prac
  • Book Now – is a £100 payment to sit the initial assessment interview. This will be fully refunded if you are not successful. Someone will be in touch within 24 hours to arrange a suitable time and date
  • Total Price:£995.00 – Note that this course is run through Paul Bradford Training

More Details         Booking terms

About your Tutors

Paul Bradford demoPaul Bradford´s mission is to ‘Empower people to achieve their cake decorating dreams’ by providing a range of cake decorating courses and online tutorials through their website, which currently teaches 200,000+ students. Paul opened his first cake shop at the age of 23 back in 2002 and grew the business, with David, to 7 outlets with 35 staff. In that time he hosted hundreds of wedding consultations, attended over 100 wedding shows, made cakes for the Queen, Prince Charles and Prince Albert of Monaco. Paul started teaching in 2007 and his courses and teaching methodology proved hugely popular. In 2010, just through running attended courses, Paul’s turnover was over £250k. In 2010 he started filming online tutorials, and in 2011 was the first online cake tutorial subscription site in the world! Since then he has taught all over the world and headlined at Cake International in London and Birmingham, plus the Australian cake show in Brisbane and soon to headline at SoFlo in Miami. His videos and lives have had millions of views and Paul Bradford is well known as a key influencer in the industry.
David in the armyDavid Brice had good military and civil service careers before moving into the cake world. He is the lead business tutor and Training Manager at CakeFlix and Paul Bradford Training.
After leaving the army at the age of 24, David took up a position with the Ministry of Defence. Within 12 years he achieved an unprecedented 4 promotions before moving to a senior position with the Scottish Government. As a senior civil servant, David was regularly involved in cabinet level projects.
However, in 2005, he gave all that up to help Paul with the cake business. Most people couldn’t believe that he was giving up such a prestigious and promising career.
However, David had self funded his NLP Practitioners course. During the course, he realised that he was following a path decided by others and wanted to take control of his own future and destiny. In 2006, he had a dream to live and work in the sun, with absolutely no way of achieving the dream at that time. However, after changes to the business, in 2014 David and Paul moved to Malaga in Spain and now operate their business in the Andalusian sunshine.
His mantra is that no matter how unrealistic the dream may be, allow it to sit and gently direct you on a path to allow your dream to come true.
David has been instrumental in the growth of the online business. In 2020 he has launched CakeFlix Apps, CakeFix TV, Caking all Over the World, CakeFlix Master accredited Training Programme and now Train the Trainer online.

He believes everyone has a dream just waiting to get out and this has been his motivation behind launching Train the Trainer – Online.

7 Day Free trial