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Running a cake business can be incredibly rewarding, but making beautiful cakes doesn’t automatically result in a profitable business. If you’re putting in long hours, struggling to get enough enquiries or finding that too many potential customers disappear once you mention the price, this presentation is for you. Check the Templates tab below for the AI prompts and links to suggested easy to use free software to qualify and manage your customs, identify your ideal customer and identify what makes you stand out from the crowd.
In More Orders, Better Customers, More Profit, David Brice looks at practical ways to build a stronger and more profitable cake business without simply working longer hours or constantly reducing your prices.
We start with something every cake maker should understand: where your profit is actually coming from. You’ll learn why the selling price of a cake doesn’t tell the whole story, how to think about profit per hour and why some of your lower-priced products could actually be more profitable than your larger commissions. We also look at offering different price points based on the time, skill and ingredients involved.
Getting more orders isn’t simply about gaining more followers on social media. You’ll discover ways to make your business easier to find locally, make it easier for customers to enquire and make better use of previous customers and enquiries.
But more enquiries aren’t necessarily the answer either. You need the right enquiries.
The presentation includes practical AI prompts you can copy and use to help identify your ideal customer. Rather than producing a generic customer profile, AI can interview you about your own business, location, cakes, specialisms, pricing and ambitions before suggesting customers and marketing ideas relevant to you.
You’ll also get an AI prompt designed to tackle a question many talented cake artists struggle to answer:
Why should a customer choose me?
It helps uncover genuine points of difference and USPs rather than relying on phrases such as “quality cakes”, “attention to detail” and “made with love” that customers see everywhere.
We also look at how to centralise your cake enquiries, qualify potential customers before spending valuable time on consultations and set expectations around budgets, dates and requirements from the beginning. You’ll see how a simple online enquiry form can help filter unsuitable enquiries while giving genuine customers a professional first impression.
Just as importantly, we discuss protecting the value of your creativity. Providing detailed designs, sketches, mock-ups and repeated changes before a customer has paid a deposit can consume hours without generating any income. You’ll learn how to set clear boundaries while still providing excellent customer service.
Finally, we’ll look at making cakes more efficiently, following up with existing customers, generating reviews and repeat business, standing out from local competitors and turning everything you’ve learned into a simple 30-day action plan.
You don’t need to change everything at once. A few better enquiries, the right customers, improved profit per hour and a little less wasted time can make a significant difference to your cake business. You can see more from David on the Cake Coach Podcast. For a more comprehensive review of your business goals, pricing, cashflow, marketing ideas and so much more join David on the CakeFlix Business Boot Camp.
