WhatsApp is one of the most popular instant messaging apps around — and not just for chatting with friends or sending funny cat videos to colleagues. WhatsApp also brings a lot of value in the business setting, particularly in the cake-making niche.
In this article, we’ll show you the different ways that WhatsApp can make your cake business prosper even more.
5 Ways To Use WhatsApp For Managing Your Cake Business
WhatsApp has a special variant specifically made to make running your company, business, or organization more efficient. With the aptly named WhatsApp Business, you can establish a company profile for your team, which will help consumers know more about you and your services.
It also has features that streamline your business transactions, such as quick reply, automatic reply, and chat labels. These features help you get known as a professional company, which can be a powerful tool under the right conditions.
Let’s examine the different ways WhatsApp Business can help you manage your cake business.
Improves Internal Communication Efficiency
Although many instant messaging apps function just as well as WhatsApp, they aren’t designed for business.
This makes them unavoidably informal. Team members often appear as themselves in their profiles, blurring the distinction between their personal and professional lives.
WhatsApp Business, on the other hand, provides a professional environment for your day-to-day communication. It has features specifically geared for transactions, such as chat labels, which you can use to attach cues to chat boxes, whether it be professional titles or the name of the project you are discussing.
More than that, a new business-specific app is more likely to be met with reluctance and even resistance. But most people already know WhatsApp and already use it for communication, so using the Business version will not be a problem at all.
Helps You Establish A Professional Business Presence
In your cake business, appearances matter a lot. We’re not telling you to be superficial. But the truth of the matter is that customers judge you based on the face of your business. It simply can’t be helped.
An unprofessional business profile is not going to inspire confidence. If potential customers see that you don’t pay enough attention to your business to bother with a professional profile, they might be less inclined to buy from you.
With WhatsApp Business, you can create a business profile that will present your best face to potential customers worldwide. You can set up a logo, business name, category, and description. You can also include important information, such as your business address, shop hours, and contact information.
Seeing that you took the time to craft a well-made and detailed profile, customers will be more confident to buy from your shop.
Keeps You Connected With Key Customers
Since practically anyone has WhatsApp, it’s much easier to reach your loyal base and even branch out to potential new customers. With WhatsApp, you can not only send messages, pictures, and videos, you can even share documents, PDFs, and other files.
In addition to this, if you have a WhatsApp Business profile, customers will communicate directly to the business instead of being passed around through a chain of unknown employees. This makes marketing faster and easier.
Makes It Easier For Customers To Buy Your Products
WhatsApp Business allows you to create a catalog of your products and services that customers can browse whenever they’re in your chatbox.
All it takes is a press of the Shopping button, and your customers can immediately see the beautiful, mouthwatering cakes you can make for them. Customers can then select a specific item and directly inquire about it to your representatives, streamlining the shopping process to make it more hassle-free for both parties.
Brings Out The Best In Your Customer Service
If your profile is the face of your business, then customer service is its heart and soul. It doesn’t just help the customers, it also creates rapport and trust, making a customer want to come back for more.
With WhatsApp Business, you can boost your customer service. You can set quick and automatic replies: no customer will feel neglected if you can’t attend to them soon enough, or wait for hours without knowing that your shop is closed for the day.
You can also create labels on chats, which is invaluable in keeping track of all the conversations happening in the company inbox. No more forgotten orders and misspelled names on birthday cakes, that’s for sure.
Managing Your Cake Business With WhatsApp
A good business functions like a well-oiled machine. Every gear does its part for the good of the whole. Inefficiencies, like bad communication, are like rubbish stuck in the cogs of your business machine. No matter how strong it is, no matter how well-oiled and kept, there’s going to be a limit to its performance.
With WhatsApp Business, managing your cake business is a breeze — allowing you to focus on what truly matters.
Did you like this article? Have you already used WhatsApp for your business before? Let us know your thoughts!