Welcome to the Cake Decorators Q&A

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asked September 30th 2013

selling cakes and cupcakes

Hi
I am going to be selling my Cakes in an annual homemade festival in my home town.
I am aiming to give out lots of business cards and flyers and get myself on the cake map in my area.

I hope to cover the costs of the event at least if not make a small profit. My priority is getting my products known.
Last year the event attracted 4000 people. My stall is inside. I plan on taking cupcakes and a couple of cakes.
Has anyone got any advice?

Thank you in advance. The advice from you cleaver people is very much appreciated.

Rachael

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Hi
I am going to be selling my Cakes in an annual homemade festival in my home town.
I am aiming to give out lots of business cards and flyers and get myself on the cake map in my area.

I hope to cover the costs of the event at least if not make a small profit. My priority is getting my products known.
Last year the event attracted 4000 people. My stall is inside. I plan on taking cupcakes and a couple of cakes.
Has anyone got any advice?

Thank you in advance. The advice from you cleaver people is very much appreciated.

Rachael

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Hi, I have done something similar. I took a couple of dummy decorated cakes and some sugar flowers so people could see my decorating skills and I had samples of three cake flavours to hand out. I print out a card with the flavour of the cake and a list of any possible allergens and have a separate plate for each flavour.. I don’t make cupcakes so I had mini loaves of the same three flavours for sale and also crispie cakes with sugarpaste ducks on top (there was a duck race in the river!). I also take an iPad with a slide show of photos of all my cakes on it, which I leave running for people to look at. You will also need a cash box with a decent float. I always take a couple of ten and five pound notes as well as coins because the first few customers always need change from a twenty! I also take antibacterial hand gel and vinyl gloves (not latex) and wear a glove on one hand to pick up and bag the cake and handle the money with my other hand. Finally, its best to have someone else with you to get you refreshments and so you can go to the loo!!

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Hi Rachael

I know you’re not doing a wedding fare but some of the information in David Brice’s answer here http://www.cakeflix.com/questions/first-wedding-fayre can still have some relevance to festival selling
Here http://www.cakeflix.com/questions/wedding-fare-nerves you’ll see a lovely answer from Mish, although the advice again is for wedding fares it is as much transferable for any foodie festival.

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Hi Doodlecake and madeitwithlove

Thank you so much for the brilliant advice.
Rachael

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