Blog: Advice

Offline marketing

Effective Offline Marketing for Cake Decorators

Half of what businesses spend on marketing is wasted, but the trouble is most don’t know which half!  These days there are two different means of marketing; online and offline....
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hot chocolate recipes

Boozy Hot Chocolate Recipes You Need To Make Right Now

 Boozy Hot Chocolate Recipes You Need to Make Right Now As winter slowly glides in the deep desire to sip a warm cup of hot chocolate is simply beyond you can justify. But a...
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top cake trends 2019

Top Cake Trends For 2019

Top Cake Trends for 2019 Top Cake Trends To Use In Your Baking For 2019 Top cake trends for 2019 with Jane Sandwood - Cakes have been used for celebrations for centuries and the...
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increase web traffic

10 best ways to increase traffic to your website

The 10 Best Ways To Increase Traffic To Your Website... One of the most significant goals for the vast majority of business owners is to gather more clients. And whether you are a...
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Buttercream piping

What are the different types of icing? A guide with Annabelle Jane Cake School

The different types of icing - a definitive guide If you're looking to learn everything you need to know about the different types of icing then you've come to the right place!...
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Jan Berry pic

Ask An Expert – Jan Berry Baking & Competition Tips

Jan Berry of Jan Berry Sugarcraft is a qualified pastry chef, sugar floral expert and Cake International competition co-ordinator and Jan will be judging at the show Friday 2nd...
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daniel dieguez with carrie bradshaw

Wedding Cakes Hints and Tips Part Two!

Enjoy Part Two of our feature on "Wedding Gowns Through The Ages" - the display at Cake International Alexandra Palace spring show 2017. Catch up with Wedding Cakes Hints and Tips...
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Cake Trends 2018: Ben’s Trend Report

With Christmas and New Year now a distant memory and we head towards spring, many artists are busy designing and working on their 2018 cakes. Ben Fullard has put pen to paper and...
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Wedding Cakes Hints and Tips!

If you're busy planning your wedding cake designs for 2018, take a look at our hints and tips on this feature. Cake Life asked a selection of the artists from "Wedding Gowns...
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What I’ve learnt by Tracey-Ann Edwards

Clairellacakes was started by Claire Anderson.  Claire studied Art & Design at college and specialised in illustration & product design, working her way up to director...
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How to become a cake tutor with Paul Bradford Training

Sharing your cake decorating skills with others is one of the most rewarding things that you will ever do! Having literally made thousands of cakes through his shops, Paul decided...
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Gluten free sponge recipe

Five of our Favourite Gluten Free Sponge Cake Recipes

Being gluten intolerant means you have to give up some of the tastiest foods out there, right? Well, in this day and age this isn’t so much the case. Fine food retailers and...
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