Blog: Advice

It has been said many times, most recently at the Cake Professionals Conference, that the cake industry is missing a set quality standard of achievement. We all know stories of...

Caking all over the World! Cake artists from around the world unite to provide 15 hours of free cake demos via Facebook Live. Events In these unprecedented times, top cake artists...

How many of your appointments or consultations result in a sale?  If you don’t know, then you really need to start taking action now to allow you to work out your all-important...

Can I mention cakes and shape in the same sentence? Yes, I can. Cakes are bliss. I haven’t met anyone who doesn’t love cakes. Mealtimes, birthdays and parties are not the same...

Half of what businesses spend on marketing is wasted, but the trouble is most don’t know which half!  These days there are two different means of marketing; online and offline....

 Boozy Hot Chocolate Recipes You Need to Make Right Now As winter slowly glides in the deep desire to sip a warm cup of hot chocolate is simply beyond you can justify. But a...

Top Cake Trends for 2019 Top Cake Trends To Use In Your Baking For 2019 Top cake trends for 2019 with Jane Sandwood – Cakes have been used for celebrations for centuries and...

The 10 Best Ways To Increase Traffic To Your Website… One of the most significant goals for the vast majority of business owners is to gather more clients. And whether you...

The different types of icing – a definitive guide If you’re looking to learn everything you need to know about the different types of icing then you’ve come to...

Jan Berry of Jan Berry Sugarcraft is a qualified pastry chef, sugar floral expert and Cake International competition co-ordinator and Jan will be judging at the show Friday 2nd...

Enjoy Part Two of our feature on “Wedding Gowns Through The Ages” – the display at Cake International Alexandra Palace spring show 2017. Catch up with Wedding...

With Christmas and New Year now a distant memory and we head towards spring, many artists are busy designing and working on their 2018 cakes. Ben Fullard has put pen to paper and...